Budget calculator Use our budget calculator to see how effective our solution is when compared to direct mail and email marketing.

Spend £ : with us Go » » 400 people will see your advert » 103 will request contact details » 25 enquiries emailed to you

Spend £250 on direct marketing: » Direct Mail: 4.3 enquiries » Email Marketing: 3.3 enquiries » We are 6x more cost effective!

Calculation breakdown

Direct mail: Each mail item (data, print, packaging, delivery) typically costs 60p. Response rates typically 1%. So, for every £100 spent, mail items delivered = 167, responses = 1.7

Email marketing: Each email item (data, delivery) typically costs 15p. Response rates typically 0.2%. So, for every £100 spent, emails delivered = 667, responses = 1.3

Our solution: Response rates typically 6% (hot leads only). So, For every £100 spent, unqique landing page views = 160, hot lead responses = 10. Thus, we are 6x more effective. If we also include details requests and website click-thrus, our overall response rate is typically 31%