Natural Search / Organic Search / SEO

Overview

Our SEO service has three parts. Firstly, we analyse and re-configure your website’s content, semantics, navigation and architecture to ensure that search engines understand who you are, what you do and how you do it. Secondly, we ensure that your site is visible to relevant search engines, reputable directories and content networks. Thirdly, we create relationships with industry experts and content producers to improve your relevance in the search community.

Our Process

We follow a pre-defined process with all customers:

1. Website Structure
   We analyse your website to identify comment mistakes and problems including: architecture, navigation, meta-tag content, semantic structure, readability, content depth, presentation and usefulness. Websites are indexed by machines but read by humans - a properly structured website should meet needs of both.
2. Website Re-Configuration
   We use the results of this analysis to re-configure your website. We provide detailed steps to address common mistakes, provide advice on navigational paths and usability and produce content to enhance your relevance to the wider community.
3. Website Relevance & Reach
   We will produce a detailed report which analyses your reach in the wider internet community. How many reputable search engines, directories, blogs and content networks know about you? If people link to your site, are those links relevant or desirable? If people write about your company, is there a positive undercurrent or problems to be addressed?
4. Website Visibility
   We then produce a matrix outlining the gaps in your market reach and put a plan in place for filling these gaps. You may be known to several search engines, directories and content channels - our aim is to make your offering visible and relevant to many more.
5. Content Relationships
   The final part of our solution addresses the need to generate further traffic that is relevant and profitable to your business. Some companies call this "link building" - we prefer to call this "relationship building". We do not generate hundreds of highly irrelevant links to your website to with the aim of providing a temporary boost to your website's ranking. We will build relationships with reputable, highly relevant content hosts and providers to compliment your offering and augment your relevance.

Getting Started

We make the process as simple as possible - we'll talk to you about your company, products and services and provide you with a detailed quote outlining a statement of work and our proposed charges. We are completely transparent about our fee structure - you'll always know in advance what your costs are going to be. Contact us »